If everything was the same size, nothing would stand out, and this would effect conversion rates massively. Your logo should be big enough to be recognised by the user, but not too big that it takes up too much space which will get in the way of the other design elements. Your website is made up of carefully structured elements which are scaled relative to each other to give the overall page balance.īalance isn't just about making everything the same size, it's about keeping each element in the right proportion to each other throughout the site so that the elements which are most important get noticed first. It is for this reason that the best thing you can do is trust the experts to do their job. When they present designs to you for approval, you can bet your bottom dollar they believe this to be the best solution for your project, there is not one design fits all approach, they have done their research into your market, read through your brief and fully understand where you want to go with your website. The one which convinced you to task them with your project. You have no doubt spent countless hours in search of a suitable web design agency to take on your project, you've scrolled through social media feeds, looked at more studio websites than you care to admit.Īnd then you hire one. We know that you've poured lots of energy, money and time into making the logo what it is, and you want to show it off as much as you can. Sometimes, whether consciously or subconsciously, the real issue is that you don’t fully trust the web designer you hired. And none of them should be overshadowed by your huge logo.īrand recognition isn't the only reason a client may want to see their logo supersized when designing their site. When you decide to create a website, every single element on the website contributes to your company’s reputation. It will be those results which the client remembers - not on how big your logo was on their screen. If you really want your website to stand out amongst your competitors, you need a crystal clear message on how your company can impact your customers’ lives. Because without that message, what would make a client want to buy your product? What would make them revisit your website? What would be the lasting memory of your company? When clients/customers come to your site, you want them to find out what you do, what you sell, how your product/company will make their life easier or better, and you need to convey to them how they would need your product in their lives. Not in the above section.īecause at the end of the day, if the only thing a customer remembers about your company is a cute little graphic, you have a much bigger branding and marketing problem to deal with. I think this is where you showcase the difference between a logo and brand identity. Most of the time, the request comes from the fact that the client can’t distinguish between a logo and a brand. One of the most common reasons for a client to ask us to make their logo bigger, they mention that the bigger the logo, the more memorable the company will be later on. Reason #1: You want to increase brand recognition
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